I'm a Senior Product Designer with ten years working across brand identity, UI, and design systems — in Mexico City, Los Angeles, and Barcelona.

I move between disciplines because the problems I find interesting don't stay in one. Most recently at Le Petit Ballon, I co-led a full rebrand and rebuilt the design system in parallel — holding both the visual language and the product architecture at the same time.

My MA research at EINA looked at how body movement — specifically dance — shapes creative process. That work opened a question I'm still following: how physical experience changes perception, and what it means to design with the body in mind.