I'm a Senior Product Designer with ten years working across brand identity, UI, and design systems, in Mexico City, Los Angeles, and Barcelona.

I move between disciplines because the problems I find interesting don't stay in one. Most recently at Le Petit Ballon, I co-led a full rebrand and rebuilt the design system in parallel, holding the visual language and the product architecture at once.

My MA research at EINA looked at how body movement (specifically dance) shapes creative process.