I'm a product designer who works at the intersection of brand, systems, and product — the place where things either fall apart or hold together beautifully. Over 10 years I've worked across branding, UX/UI, and design systems in Mexico City, Los Angeles, and Barcelona. That range isn't accidental — I've always been drawn to where disciplines connect. Most recently at Le Petit Ballon, I co-led a full rebranding and rebuilt the design system in parallel — because doing one without the other never really works. The result: a scalable system adopted across design, engineering, CRM, and marketing teams. I do my best work with honest, curious teams building beautiful things that work.